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Art of Authentic Sourdough - Brumby's & The Great Australian Bake Off...

Anything worth doing takes dedication, persistence and most importantly passion – leveraging Bread Week in The Great Australian Bake Off, this TVC created for Brumby’s Bakery presents the art behind producing authentic sourdough.
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Lifestyle Loves Xmas, Woolworths & Andrew Winter...

Merry Christmas from the Lifestyle Channels! Woolworths and Andrew Winter (Selling Houses Australia) pair up for a humorous and whimsical Christmas execution to ring in the festive season.
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Sad to see her go? Daisy reflects on her journey in exclusive content produced for Mazda2...

Returning for their second partnership with the series Mazda2 briefed Foxtel on creating a campaign that delivered on their message of individual expression. A fleet of Mazda2's featured throughout the series taking the girls to their various photoshoots & challenges, In this digital content series, each Top Model contestant was profiled at the end of their journey. The videos were housed on the Model Bios section of the ANTM website where they accompany popular content on each of the contestants. Check out the link below to view the full "Go Your Own Way" digital content series: http://www.fox8.tv/characters/australias-next-top-model-top-13/
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Driving Australian drama - Holden & A Place to Call Home...

By aligning to the Showcase slate of compelling Australian drama Holden are reaching a premium audience. As with The Kettering Incident, an promo integrating Holden product & messaging further solidifies the brand as aspirational.
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Don't stress out! Lifestyle talent & Fusion Health share the good oil...

Featuring Lifestyle & Health expert, Casey Beros - this series of bespoke TVC’s created for Global Therapeutics take a closer look at the ancient Chinese wisdom that shapes the current range of Fusion Health’s range of modern medicines.
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Mad about cake - Michels Patisserie & The Great Australian Bake Off...

On your marks, get set, bake! Michel’s Patisserie partnered with Season 2 of The Great Australian Bake Off on Lifestyle FOOD. Each week, Michel’s Patisserie serves up a ‘Taste of’ The Great Australian Bake Off available in-store, paying homage to the monumental and magical masterpieces created in show.
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McDonalds & The Recruit Kick Goals With The Kids In The Top End...

As the official restaurant of the AFL, McDonald’s partnered with FOX8 and The Recruit to build brand affinity with AFL fans. The core part of their strategy is simple: to make footy fun again. And what better way than to leave to the Recruits themselves? In episode 3 of The Recruit the team flew to Darwin to give back to the local football-mad community. This content piece takes you behind-the-scenes of the Macca’s Footy Clinic challenge and will be used by McDonalds and FOX8 as additional digital content to promote the brand association. As well as in-program editorial Maccas is ‘celebrating footy’s little wins’ – keep an eye out for them during every episode of The Recruit.
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Multi-vitamin, multi-platform with Centrum... 

Centrum respresents one of Lifestyle’s largest partnerships for FY15/16 with the brand looking to target the groups premium and discerning audience. Due to the need for sensitivity when working in the health and well-being space, developing content for a pharmaceutical brand presented its own set of unique challenges What resulted was a healthy (pun intended) content strategy focusing on leading an active, healthy lifestyle - with an emphasis on the beneficial role that supplements can play. Led by credible foodie favourites Sammy & Bella. the campaign features 11 individual TVCs consecutively rolling out across a 6 month broadcast; 7 shortform pieces with interviews along with advice from Australia’s leading health and fitness experts. A wealth of specially curated supporting editorial was activated across the Centrum-partnered digital hub. Find out more at lifestyle.com.au/yourhealth
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McDonalds celebrates footy's "Little Wins' with The Recruit

This series of on-air bumpers aired within premiere and encore episodes of The Recruit. The clips showcased the Recruits enjoying & celebrating "Little Wins" during their journey on the series. Trick shots, hidden talents & on-ground wins were all captured to produce the 10 x pieces connecting McDonalds Little Wins campaign to the program & talent.
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The Recruits Take Off With Jetstar - Destination Tasmania...

Jetstar’s partnership with The Recruit S2 has been developed to promote domestic travel and help provide bespoke content that can provide strong brand relevance. Throughout the series, we’ll see the recruits fly to various Jetstar locations of interest, Darwin, Tasmania and Sydney. This clip is a showcase of the recruit's trip to Tasmania in episode 2, it’s visually stunning and a fantastic representation of the exceptional scenery Tasmania has on offer. Be sure to also keep an eye out for the Jetstar Little Athletics episode which features in episode 5 of The Recruit.
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Fitbit & The Recruit - Surging For Performance

Fitbit has partnered with The Recruit to help show people how to lead healthier, more active lives. The Fitbit Surge was the official fitness tracker if the series and was used by the Recruit team to help the coaches, training staff and the recruits themselves monitor physical performance across the series. Working closely with production, the sponsorship has proved instrumental in providing data, inspiration and guidance to help each of the recruits reach their fitness goals. The accompanying digital content has been designed to take viewers along on this fitness journey. ‘Surging for Performance’ is a five part series, created to help empower people to get fit, with help from a few of the Recruit experts along the way. This content series educates viewers on sleep and recovery, keeping active and eating smarter and all showcase various features of the Fitbit Surge along the way. To view more content from this exciting campaign head to: http://www.fox8.tv/shows/fitness-hub/
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Go Behind The Scenes Of Singin' In The Rain On Foxtel Arts...

The Foxtel Arts Presents interstitial series is designed to showcase upcoming theatrical productions to the Foxtel audience. This commercial asset was the perfect vehicle for theatre company ACMN to promote six of their upcoming slate of musicals in Sydney and Melbourne. To maximise reach, these interstitials were placed across environmentally suitable channels Arts, SoHo and Fox Classics In addition to each of these one minute promos, a bespoke feature story on the performances was created for Foxtel Arts' Stage & Screen program. To further solidify Foxtel Arts as the ultimate platform to reach theatre -goers, the channel also hosted a consumer promotion & scheduled a dedicated Behind The Scenes documentary.
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showcase: The Kettering Incident - Holden - TVC

True to their campaign tagline “Let’s Go There” - this Holden brand TVC does exactly that. It postitions the premium Holden Astra at the heart of Foxtel’s locally produced Australian dramas. Shot over two days in the lush Tasmanian landscape, the TVC showcases the car in some of The Kettering Incident's most iconic locations. The spot is part TVC and part image spot, successfully delivering on Holden's messaging of Driving Australian Drama. Unique additional content pieces were created to support the partnership and will both run across the Foxtel platform for the full duration of the series. In addition to the broadcast campaign, Holden is also the exclusive sponsor of Australian drama on Foxtel Go.
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The Legend Of Tarzan Gets Tangled Up On FOX8...

FOX8 created an atmospheric channel ident to support the cinema release of The Legend of Tarzan. Produced entirely in-house by the FOX8 motion graphics team, the ident is a virtuoso showcase of the talented FNA creative team.
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Central Intelligence Takes The C'Fer For A Ride On Comedy...

The C'Fer is the animated mascot of The Comedy Channel. For the cinema release of Universal Pictures Central Intelligence, Comedy inserted our brand hero into the trailer vision of the film. The result is an entertaining & memorable association with the films hilarious protagonists: Kevin Hart & Dwayne "The Rock" Johnson.
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Get The Low Down On The Selling Houses Australia Campaign...

With yet another successful season under its belt, Selling Houses Australia continues it's reign amid the Top 3 locally produced series in Australian subscription television history! The product integration from our brand partnerships were crucial in creating magnificent the homes featured in the series (without denting the budget). With Season 9 we realised a few breakthroughs – the team renovated their very first windmill; Charlie finally got a decent budget to work with; and Shaynna decided to show off her vocal range with a two-part season finale dedicated to the gorgeous mansion in Yass. Overall, our brand partners realised significant value as a result of their partnership with the show with Taubmans, Luxaflex, Bunnings and REA already confirmed for Season 10!
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realestate.com.au TVC - "Be Your Own Property Superpower"

Realestate.com.au are all about empowering savvy property buyers and sellers to utilise the statistics and support available from their digital hub. With a turnaround time of just three weeks from conceptualisation to final edit, FNA created an energetic and engaging brand TVC. Real estate icon Andrew Winter provides an authoritative, entertaining and credible voice successfully aligning with the close association with Selling Houses Australia Season 9. The TVC will run across Foxtel with the client also planning to leverage this across free-to-air networks. Additional content was created to support the partnership - discover "Andrew's Tips" & more: http://www.lifestyle.com.au/tv/selling-houses-australia/andrewstips/
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Shaynna Blaze paints the town & shares her design tips thanks to Taubmans...

Extended content was at the heart of Taubmans brief for their return as a sponsor of Selling Houses Australia Season 9. Expanding on the tips and tricks that have become a hallmark of the series, talent led extensions were created to position Taubmans as a true part of the design and renovation process. In this clip Shaynna Blaze demonstrates how to choose the best colour tone for your home. You can find more digital content extensions here: http://www.lifestyle.com.au/tv/selling-houses-australia/how-to-tips/
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A&E & Crown Bet team up to kick goals with this integrated channel ident... 

A&E and Australia's major sporting codes share a common audience. Leveraging this strong audience cross-over the channel created an integrated ident for Crown Bet. The ident delivered strong integration in a non-sporting environment and helped to amplify their message during finals season.
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How did Officeworks get kids excited for back to school? The best kids content of course... 

FM Family created a bespoke integrated image spot that which aligned the themes of the channel with an integrated “back to school” message. This bespoke promo leveraged elements of the Officeworks brief and brand creative to deliver an entertaining message to kids and parents.
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Prepare to be thrilled by the first branded Foxtel Anytime promo with Holden….

With innovation core component of the new Holden Astra campaign, Foxtel were briefed on leveraging an innovative content distribution platform, Foxtel Anytime. In the first activation of it’s kind the EDGE OF YOUR SEAT DRAMA allowed Holden to sponsor premium drama video on demand content from a selection Foxtel channels including BBC First, FOX8, Soho and FX while also housing “Astra vs. Drones” – the long form version of its launch TVC. The collection was available to Foxtel subscribers across Foxtel Go, Play and iQ. Holden’s ground-breaking long form content “Astra Vs Drones”, produced in collaboration with The Creator’s Project, will also be housed natively within the Featured Content Channel. Foxtel Anytime is the ultimate content distribution platform and allowed Holden to extend the storytelling experience across a range of screens and devices.
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Channel [V]: Learner Dri[V]er - Series Highlights

With 10 hours left on his learner license before he can take his P's test, Marty Smiley has roped in 10 artists, to give him a one hour driving lesson, in the Holden Trax. This is Learner Dri[V]er a branded content series that over 10 episodes saw Marty crash the car, make artists scream in fear and finally get his P's. Holden was able to integrate seamlessly into the series allowing the brand to deeply connect with Channel [V]'s youth audience through meaningful, entertaining and engaging content.
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Channel [V]: Universal Pictures - Pitch Perfect 2 The Riff Off

This Channel [V] Music Video Chart segment for Pitch Perfect 2 parodies classic music battle films Pitch Perfect, 8 Mile and Whiplash. During the live show Danny talks about something that's been annoying him. Carissa is excited about a new movie called Pitch Perfect 2 and won't stop speak-singing at her desk. As her desk buddy he finds this incredibly annoying. She told him she'd stop if he beat her in a Pitch Perfect style 'riff-off'. Not knowing what that was, he said 'yes'. This is what happened... A cheeky and creative integrated for Universal Pictures to celebrate the release of Pitch Perfect 2.
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Showcase: BMW Game of Thrones S5 E06 Next Week Trailer

Advertising & Brand Partnerships presented BMW with a new premium asset 'Next Week Trailer' for their 2015 showcase partnership. The Next Week Trailer is a short compile sneak peek of what is coming up in next week’s episode with an integrated sponsor end tag. The trailer replaces the closing billboard and is inserted prior to the credits.
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LifeStyle: Selling Houses Australia Social Editions

Selling Houses Australia is LifeStyle’s longest running and most successful series with 2.5 million viewers and over 45,000 Facebook followers. In its eighth season, it was time to combine these platforms to create a unique multimedia experience where audience insights, plus viewer and talent commentary, were brought to life in 13 special encore episodes of the show. The social editions gave partners including Taubmans, Forty Winks and Flooring Choices exciting opportunities to engage with the shows highly social audience The core objectives for the creation of the social editions are to increase premiere and encore ratings, drive marketing through organic chatter across social, integrate sponsors in a new and creative way and increase engagement across our social platforms.
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FOX8: ANTMS9 MYER Miss Shop 'Top Model Trends'

Top Model Trends is a weekly short-form content series produced for MYER Miss Shop that showcases their exclusive fashion partnership with Australia's Next Top Model Season 9. A new content piece is broadcast each week in which the contestants model the latest Miss Shop ensembles that feature in the episode. Each featured outfit is carried over to the MYER retail environment driving an incredibly integrated consumer journey via an engaging content experience. The featured MYER Miss Shop label is also featured online at FOX8.tv where users can discover the exclusive fashions of ANTM and click through to MYER’s online shop to purchase.
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The Comedy Channel: Universal Pictures - Pitch Perfect 2 Integrated Ident

Advertising & Brand Partnerships collaborated with Universal Pictures on a concept which aligns Pitch Perfect 2 to The Comedy Channel. The result was a very unique, highly integrated C'fer ident highlighting key scenes featured in the film.
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FOX8: ANTMS9 Colgate Optic White 'Behind The Lens' #2

"Behind the Lens" is a content series that takes viewers behind the scenes of the most popular Top Model segment - the photo shoots. "Behind the Lens" is an engaging extension of these segments that positions Colgate Optic White within a credible fashion environment. Throughout the series Colgate Optic White were able to leverage the credibility of international fashion photographers as fashion influencers to promote the brand pillars of fashion, beauty, confidence and style
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Channel [V]: Kellogg's Nutri-Grain - "Unstoppability"

Nutri Grain's 2015 campaign is all about 'unstoppability'. Fronted by Mitch Tomlinson (and featuring Derek Rabelo), we take a look at what Mitch thinks it takes to live an 'unstoppable' life. Originally the brief was to have Mitch interview Derek and punters on ground through vox pops, but we felt this solution was best for both the Channel [V] and Nutri Grain brand. It was was shot on location at the Australian Open Of Surfing and follows Real people at the live event.
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Foxtel Movies Family: Universal Pictures The Boxtrolls 'Eggs' Character Interstitial

Universal Pictures approached us with a brief for their new film release – The Boxtrolls. We responded with an amazing concept including a Cinema Preview Trailer Spot and Outside The Box Character Interstitial. In creating the Character Interstitial, only 10 seconds of vision was supplied by the client so we had to think outside of the box! We used additional footage from the film trailer as well as doing additional research to gather some key facts on the particular character. This led to a highly creative, impactful and imaginative 30 second spot being produced which very cleverly introduced one of The Boxtroll characters ‘Eggs’.
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The Comedy Channel: Paramount Pictures - Integrated Ident Teenage Mutant Ninja Turtles

The Comedy Channel created a unique integrated ident for the theatrical release of Teenage Mutant Ninja Turtles.
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FM Action: Paramount Pictures - Integrated promo

Advertising & Brand Partnerships negotiated with Paramount Pictures directly to produce a piece to camera with Mark Wahlberg for Foxtel Movies to use for their upcoming cinematic release Transformers: Age of Extinction campaign. In the piece to camera, Mark Wahlberg references ‘You’re watching Foxtel Movies’ highlighting Foxtel Movies' point of difference by bringing Hollywood and the hottest stars to your home through explosive, action packed, thrilling and compelling films. The exclusive content was integrated into all of the sponsored promos for the campaign, it successfully aligned Foxtel Movies with the new release of Transformers: Age of Extinction. The sponsored promo was well executed and its seamless integration between the two brands allowed us to build upon Mark Wahlberg’s appeal and stardom.
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FOX8: The Recruit - QANTAS Integrated TVC

QANTAS celebrates helping Aussies go further with their sponsorship of The Recruit on FOX8. This integrated TVC features program talent and content to celebrate the spirit of the national game.
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FOX8: The Recruit - DFR "Duntroon" Interstitial

A series of four online content pieces were created to extend the in-programme story-line and support the synergies of The Recruit and the Royal Military College to drive recruitment enquiries to our client, Defence Force Recruitment (DFR).
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A&E: Schweppes Solo - Integrated Channel Ident

Solo is seamlessly integrated into A&E's brand identity with this integrated ident (produced by the channel).
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showcase: Game of Thrones - Tourism Ireland Competition Spot

In celebration of Season 4 Game of Thrones, Tourism Ireland and Showcase provided an opportunity for a Foxtel subscriber to Win An Amazing Trip To Northern Ireland (valued at $10,000). It was a perfect consumer promotion as it highlighted the Game of Thrones destinations within Northern Ireland. The entry question related back to Game of Thrones territory and filming destinations across Northern Ireland. The competition spot consisted of footage from real Northern Ireland and Game of Thrones locations used from the series. Record ratings ensured high exposure of the competition spot which was aligned to all Game of Thrones episodes and beyond.
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FOX8: Transformers 4 - Age of Extinction Integrated Channel Ident

FOX8 created a unique integrated ident for the cinematic release of Transformers 4: Age of Extinction.
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SoHo: Volvo Integrated Channel Promo

An integrated channel promo was created to align Volvo who is the official partner of our SoHo channel with key June programming. This included Wentworth S2, Bonnie & Clyde, Those Who Kill, Southland S5, The Americans S2 and The Good Wife. The result was a compelling and seamlessly integrated channel promo with great synergy between the two brands.
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A&E: Schweppes Solo - Manesia Integrated TVC

A&E and SOLO teamed-up to deliver a truly integrated campaign. This branded TVC was aligned to the channel's 'Manesia' marketing campaign to position Solo as the ultimate thirst crusher for the real men of A&E!
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FOX8: Movie Minute - April 2014 - Transcendence

FOX8 created a unique graphics package for Village Roadshow to showcase and promote the distributor's upcoming cinematic releases. The April package was created using a combination of trailers and interview footage for the film Transcendence.
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A&E: Lone Survivor - 'Heroes of A&E' integrated promo

A&E promoted the film release of Lone Survivor with an alignment to it's real life heroes for distributor Buena Vista Entertainment.
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FOX8: FOX8 Feature - American Hustle

For the release of American Hustle, FOX8 and Village Roadshow crafted a bespoke trailer for the channel.
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The Comedy Channel: Anchorman 2 - Integrated Channel Ident

To celebrate the release of Anchorman 2, The Comedy Channel suited up it's animated mascot. The 20" ident seamlessly integrates film footage with the channel brand.
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The History Channel: Random House - Peter FitzSimons Interstitial

For Random House, prolific Australian author Peter FitzSimons imparts his unique view on Australian folklore hero Ned Kelly. In this bespoke content piece, the History Channel captures this personal insight on great story telling, weaving this story together with our bold and credible channel brand.
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The History Channel: Random House - Mike Carlton Interstitial

The History Channel and Random House collaborate to bring great Australian stories to life. A series of four interstitials focusing on one acclaimed Random House author was produced, edited and post-produced by the channel. This content creation resulted in a unique and integrated associaton with The History Channel and a bold and credible connection with the brand.
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A&E: Nissan Juke - Integrated Channel Ident

A&E created a dynamic channel ident leveraging the A&E logo with footage from the Nissan Juke TVC.
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BIO: Giorgio Armani "Si" - Integrated promo

Bio created a stunning integrated promo in support of hand-picked stunted programming showcasing the face of Giorgio Armani's 'Si', Cate Blanchett. Combining footage from the global TVC and Bio's compelling content resulted in a unique and tightly integrated campaign.
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FOXClassics: Bill Collins 50 Years - Hero 60"

An integrated tag was created for Westpac, the sponsor of a month long celebration of Bill Collins 50 Years in television.
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FOX8: Australia's Next Top Model - MOUNT FRANKLIN Fashion Film - Episode 8

Mount Franklin Lightly Sparkling, the Stenmark Twins and the models team up for episode 8's creative challenge! The product was seamlessly integrated into the episode bringing the series sponsorship to life.
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Channel [V]: Nutri-Grain Fuel On TVC

Channel [V] was approached by Nutri-Grain to help with their youth focused re-brand as well as promote their Fuel On Skate Park event. This is the 60 second TVC we produced to run across Foxtel.
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FOX8: Australia's Next Top Model - Behind the Scenes of the Nissan DUALIS TVC

Nissan used Australia's Next Top Model on FOX8 to drive awareness of the DUALIS brand. To bring the sponsorship to life and demonstrate the personality of the Nissan brand, a Nissan Red Carpet challenge and DUALIS TVC shoot was seamlessly integrated into episode 4. The programme partnership was extended online at FOX8.tv, the ANTM facebook and on Nissan's own social channels with a 12 week 'Nissan Car Cam' webisode series that followed the models as they were driven between lessons, challenges and eliminations in the stylish Nissan Dualis. A series of behind the scenes videos were also produced, featuring the models and Nissan ambassador Rachael Finch as they filmed the national TVC for the DUALIS
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LifeStyle Channel: River Cottage Australia/ Subaru Promo

This spot was filmed for Subaru down in Tilba at the River Cottage farm. Subaru wanted to keep their association with the show in line with the program's essence - natural. So we made a spot inspired by the host's journey to discover sustainable food and living, by depicting a journey around the local community in his auto. The car features heavily, but without ever taking away from the scenery.
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Lurpak Interstitial - Winter Warmers (Director's Cut)

This is the 2nd Interstitial in the series of 3 for Lurpak. Again we wanted to pay homage to their incredible TV Ads so we made it look high-end and the edit had to be strong and driven by a great soundtrack - please also note the wonderful sound design!
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Channel [V] : Drumstick - The Mouths - Music Video

For the release of 2 new ice cream flavours Rock & Pop, Drumstick formed a band of mouth musicians. They came to Channel [V] to promote the idea of ‘music to your mouth’. We created a 5 part Rockumentary and a Music Video focusing on “The Mouths”. To create a sense of purpose the narrative focused on the week leading up to the recording of their title track. Interviews were inter-cut with footage from the week & these Episodes culminated with the release of a Music Video. Episode 1: vimeo.com/66291582 Episode 2: vimeo.com/66291583 Episode 3: vimeo.com/66291584 Episode 4: vimeo.com/66291585 Episode 5: vimeo.com/66618259 Music Video: vimeo.com/66291581
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LIVE FOR SUMMER: JEEP - Integrated Image Spot 60"

Over 9 weeks of summer 2012/13 FOX8 and the Comedy Channel joined forces with Channel [V] to offer a co-branded summer campaign across the channels. 'Live for Summer' leveraged the youthful positioning of these three channel brands to deliver an integrated campaign for Jeep, McDonald's and Boohoo.com. The campaign included brand association with each of the channel’s key properties with inclusion in all promos, and a competition for subscribers bigger than ever – the choice of VIP backstage access to the 55th Grammy Awards, walking the red carpet at the Emmy Awards or a 5 star experience at the Edinburgh Comedy Festival. The spot is a finalist in the Promax BDA Global Excellence Awards in the On-air Consumer Tie-in / Brand Integrated Campaign category.
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Channel [V] Billy's Topdeck Trip: Part 3 - Barcelona

A 3 part campaign created by Channel [V] for Topdeck. The objective of the campaign was to position Topdeck as the best way to see Europe for the youth market & to promote the brand's main selling points through the experiences of Channel [V] Presenter, Billy Russell. Synopsis: Follow Billy Russell, Channel [V]'s favourite Chump, as he joins a bus full of potential new friends / restraining orders in Europe. Billy has only three goals; eat his way through Paris, sky dive in the Swiss Alps and search for love (read: boobs) in Barcelona. Part 1: vimeo.com/65862820 Part 2: vimeo.com/54424750
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LifeStyle Food: Lurpak Baking Interstitial

1 of 3 Interstitials we created for Lurpak to sit alongside their gorgeous TVC campaign as they execute their first ever big marketing push in Australia. We wanted to make these look premium and luxurious, and used the most advanced camera systems to capture one of LifeStyle FOOD's chefs Adrian Richardson doing what he does best.
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