Video LibraryAdvertising and Brand Partnerships

TVC Creation+

Art of Authentic Sourdough - Brumby's & The Great Australian Bake Off...

Anything worth doing takes dedication, persistence and most importantly passion – leveraging Bread Week in The Great Australian Bake Off, this TVC created for Brumby’s Bakery presents the art behind producing authentic sourdough.
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Don't stress out! Lifestyle talent & Fusion Health share the good oil...

Featuring Lifestyle & Health expert, Casey Beros - this series of bespoke TVC’s created for Global Therapeutics take a closer look at the ancient Chinese wisdom that shapes the current range of Fusion Health’s range of modern medicines.
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Mad about cake - Michels Patisserie & The Great Australian Bake Off...

On your marks, get set, bake! Michel’s Patisserie partnered with Season 2 of The Great Australian Bake Off on Lifestyle FOOD. Each week, Michel’s Patisserie serves up a ‘Taste of’ The Great Australian Bake Off available in-store, paying homage to the monumental and magical masterpieces created in show.
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Multi-vitamin, multi-platform with Centrum... 

Centrum respresents one of Lifestyle’s largest partnerships for FY15/16 with the brand looking to target the groups premium and discerning audience. Due to the need for sensitivity when working in the health and well-being space, developing content for a pharmaceutical brand presented its own set of unique challenges What resulted was a healthy (pun intended) content strategy focusing on leading an active, healthy lifestyle - with an emphasis on the beneficial role that supplements can play. Led by credible foodie favourites Sammy & Bella. the campaign features 11 individual TVCs consecutively rolling out across a 6 month broadcast; 7 shortform pieces with interviews along with advice from Australia’s leading health and fitness experts. A wealth of specially curated supporting editorial was activated across the Centrum-partnered digital hub. Find out more at lifestyle.com.au/yourhealth
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realestate.com.au TVC - "Be Your Own Property Superpower"

Realestate.com.au are all about empowering savvy property buyers and sellers to utilise the statistics and support available from their digital hub. With a turnaround time of just three weeks from conceptualisation to final edit, FNA created an energetic and engaging brand TVC. Real estate icon Andrew Winter provides an authoritative, entertaining and credible voice successfully aligning with the close association with Selling Houses Australia Season 9. The TVC will run across Foxtel with the client also planning to leverage this across free-to-air networks. Additional content was created to support the partnership - discover "Andrew's Tips" & more: http://www.lifestyle.com.au/tv/selling-houses-australia/andrewstips/
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Prepare to be thrilled by the first branded Foxtel Anytime promo with Holden….

With innovation core component of the new Holden Astra campaign, Foxtel were briefed on leveraging an innovative content distribution platform, Foxtel Anytime. In the first activation of it’s kind the EDGE OF YOUR SEAT DRAMA allowed Holden to sponsor premium drama video on demand content from a selection Foxtel channels including BBC First, FOX8, Soho and FX while also housing “Astra vs. Drones” – the long form version of its launch TVC. The collection was available to Foxtel subscribers across Foxtel Go, Play and iQ. Holden’s ground-breaking long form content “Astra Vs Drones”, produced in collaboration with The Creator’s Project, will also be housed natively within the Featured Content Channel. Foxtel Anytime is the ultimate content distribution platform and allowed Holden to extend the storytelling experience across a range of screens and devices.
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Telstra Integrated TVC 30' - Australia's Next Top Model, Season 7

Telstra’s sponsorship of Australia’s Next Top Model season 7 was designed to create awareness of the Samsung Galaxy 5 –it’s value propositions and to position Telstra as a key destination for pre-paid customers (inclusive of educating consumers on the $129 price point). This communication was brought to life via delivery of a bespoke challenge in program whereby the models were cast to appear in a Telstra TVC. Foxtel Newtork's worked with Telstra's creative agency DDB in producing a series of 45' and 30' TVC's . Production of these TVC's equally played a significant role in Telstra's editorial brand story that was delivered in program.
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Telstra Integrated TVC 45' - Australia's Next Top Model, Season 7

Telstra’s sponsorship of Australia’s Next Top Model season 7 was designed to create awareness of the Samsung Galaxy 5 –it’s value propositions and to position Telstra as a key destination for pre-paid customers (inclusive of educating consumers on the $129 price point). This communication was brought to life via delivery of a bespoke challenge in program whereby the models were cast to appear in a Telstra TVC. Foxtel Newtork's worked with Telstra's creative agency DDB in producing a series of 45' and 30' TVC's . Production of these TVC's equally played a significant role in Telstra's editorial brand story that was delivered in program.
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Channel [V]: Kellogg's Nutri-Grain - "Unstoppability"

Nutri Grain's 2015 campaign is all about 'unstoppability'. Fronted by Mitch Tomlinson (and featuring Derek Rabelo), we take a look at what Mitch thinks it takes to live an 'unstoppable' life. Originally the brief was to have Mitch interview Derek and punters on ground through vox pops, but we felt this solution was best for both the Channel [V] and Nutri Grain brand. It was was shot on location at the Australian Open Of Surfing and follows Real people at the live event.
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FOX8: The Recruit - QANTAS Integrated TVC

QANTAS celebrates helping Aussies go further with their sponsorship of The Recruit on FOX8. This integrated TVC features program talent and content to celebrate the spirit of the national game.
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FOX8: The Recruit - DFR "Duntroon" Interstitial

A series of four online content pieces were created to extend the in-programme story-line and support the synergies of The Recruit and the Royal Military College to drive recruitment enquiries to our client, Defence Force Recruitment (DFR).
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FOX8: Movie Minute - May 2014 - Godzilla and Edge of Tomorrow

In conjunction with Village Roadshow, FOX8 promoted the release of Godzilla and Edge of Tomorrow in the May Movie Minute package.
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A&E: Schweppes Solo - Manesia Integrated TVC

A&E and SOLO teamed-up to deliver a truly integrated campaign. This branded TVC was aligned to the channel's 'Manesia' marketing campaign to position Solo as the ultimate thirst crusher for the real men of A&E!
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Channel [V] : Feel The Music - Jeep

This years summer campaign takes the audience on an epic journey asking them, "What would you do if you could live summer over and over again, on a constant 3 month loop?". Part of a larger campaign running across Channel [V] , FOX 8 and the Comedy Channel, this channel specific spot seamlessly integrates Jeep into the story.
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FOX 8, Comedy Channel, Channel [V]: Feel The Moment Image Spot

The 2014 summer campaign for Channel [V], FOX 8, and Comedy Channel. This years summer campaign takes the audience on an epic journey asking them, "What would you do if you could live summer over and over again, on a constant 3 month loop?". The campaign seamlessly integrates partners Hungry Jack's and JEEP into the narrative across FOXTEL's biggest youth oriented channels.
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Channel [V]: Nutri-Grain Fuel On TVC

Channel [V] was approached by Nutri-Grain to help with their youth focused re-brand as well as promote their Fuel On Skate Park event. This is the 60 second TVC we produced to run across Foxtel.
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Channe[V]: Nutri-Grain Fuel On Teaser TVC

Channel [V] was approached by Nutri-Grain to help with their youth focused re-brand as well as promote their Fuel On Skate Park event. This is the teaser for the 60 second TVC we produced to run across Foxtel.
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FOX8: Australia's Next Top Model Nissan Dualis Integrated TVC

Nissan used Australia's Next Top Model on FOX8 to drive awareness of the DUALIS brand. To bring the sponsorship to life and demonstrate the personality of the Nissan brand, a Nissan Red Carpet challenge and DUALIS TVC shoot was seamlessly integrated into episode 4. The programme partnership was extended online at FOX8.tv, the ANTM facebook and on Nissan's own social channels with a 12 week 'Nissan Car Cam' webisode series that followed the models as they were driven between lessons, challenges and eliminations in the stylish Nissan Dualis. A series of behind the scenes videos were also produced, featuring the models and Nissan ambassador Rachael Finch as they filmed the national TVC for the DUALIS
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Channel [V]: Dark Side of Tanning

Every summer, the Cancer Institute has a tough task – to remind young people of the importance of protecting their skin. They came to Channel [V] with a brief for us to create a relevant content piece four our audience, which tied in to music festivals as they occur during summer when youths are most at risk. This difficult message had to be communicated in a way that our audience would pay attention to. Our idea was to create a ‘Summer Festival Dress Code’, which would come to life in the form of a 15 sec live-action fashion look-book, showcasing each of the ‘five sun protection measures’. This spot won : -2012 Silver World Promax Awards - Art Direction -2012 Silver ANZ Promax Awards - Best PSA
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Channel [V]: Adidas Represents - Sydney

Adidas Originals line is all about inspiring individuals around the world to come together & embrace their originality. Adidas wanted Channel [V] to represent this to our audience. Our idea was to focus on two cities ( Melbourne + Sydney) and create an image spot for these cities. Following the diverse & eccentric people of each city, we set out to show how their originality creates the personality of the city they live in. Melbourne: vimeo.com/66620333
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Channel [V]: Adidas Represents - Melbourne

Adidas Originals line is all about inspiring individuals around the world to come together & embrace their originality. Adidas wanted Channel [V] to represent this to our audience. Our idea was to focus on two cities ( Melbourne + Sydney) and create an image spot for these cities. Following the diverse & eccentric people of each city, we set out to show how their originality creates the personality of the city they live in. Sydney: vimeo.com/66620334
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Channel [V]: Hyundai Veloster

Hyundai came to Channel [V] to help them promote the release of the new Hyundai Veloster. The vehicle had been described as both 'Cool' and 'Smart', due to its unique look but incredible functionality. To help realise this , we created a TVC that communicated this message literally and visually with a Channel [V] attitude. Starting on a battle field, two sides -one cool, one smart - prepare to face off . As they run towards each other, the point where 'cool' meets 'smart' is where the Hyundai Veloster lives.
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Lifestyle: Hyundai / Location Location Location TVC - The Double Act

We were commissioned to create a spot for Hyundai that integrated with the LifeStyle channel. In a sector saturated with blatant and sometimes shameless integration, we wanted to do something that was just as engaging but treated with subtlety and smarts. We featured two of our key channel personalities (Bryce and Veronica from Location, Location, Location Australia) and played upon the team efforts and chemistry they're well known for. The spot won GOLD at Promax 2012 for best Sponsor Integrated Promo.
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