With innovation core component of the new Holden Astra campaign, Foxtel were briefed on leveraging an innovative content distribution platform, Foxtel Anytime. In the first activation of it’s kind the EDGE OF YOUR SEAT DRAMA allowed Holden to sponsor premium drama video on demand content from a selection Foxtel channels including BBC First, FOX8, Soho and FX while also housing “Astra vs. Drones” – the long form version of its launch TVC. The collection was available to Foxtel subscribers across Foxtel Go, Play and iQ.
Holden’s ground-breaking long form content “Astra Vs Drones”, produced in collaboration with The Creator’s Project, will also be housed natively within the Featured Content Channel.
Foxtel Anytime is the ultimate content distribution platform and allowed Holden to extend the storytelling experience across a range of screens and devices.Share