As the Official Partner of Australian Drama, Holden received an integrated channel image spot that reinforced the Australian drama positioning across the Showcase and SoHo channel platforms. The spot leverages Holden’s key communication messaging of “let’s go there” through scripting and show content. The spot is refreshed regularly in line with new show content and will play consistently for the course of the campaign across both channels reinforcing the premium Australian drama and Holden alignment.
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