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showcase: The Kettering Incident - Holden - TVC

True to their campaign tagline “Let’s Go There” - this Holden brand TVC does exactly that. It postitions the premium Holden Astra at the heart of Foxtel’s locally produced Australian dramas. Shot over two days in the lush Tasmanian landscape, the TVC showcases the car in some of The Kettering Incident's most iconic locations. The spot is part TVC and part image spot, successfully delivering on Holden's messaging of Driving Australian Drama. Unique additional content pieces were created to support the partnership and will both run across the Foxtel platform for the full duration of the series. In addition to the broadcast campaign, Holden is also the exclusive sponsor of Australian drama on Foxtel Go.
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