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Go Behind The Scenes Of Singin' In The Rain On Foxtel Arts...

The Foxtel Arts Presents interstitial series is designed to showcase upcoming theatrical productions to the Foxtel audience. This commercial asset was the perfect vehicle for theatre company ACMN to promote six of their upcoming slate of musicals in Sydney and Melbourne. To maximise reach, these interstitials were placed across environmentally suitable channels Arts, SoHo and Fox Classics In addition to each of these one minute promos, a bespoke feature story on the performances was created for Foxtel Arts' Stage & Screen program. To further solidify Foxtel Arts as the ultimate platform to reach theatre -goers, the channel also hosted a consumer promotion & scheduled a dedicated Behind The Scenes documentary.
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