Video LibraryAdvertising and Brand Partnerships

Thanks to the success of The Real Housewives of Melbourne Gina Liano has become a household name and brand in her own right. Harnessing this fabulous talent was at the heart of a recent partnership with Chemist Warehouse. Working closely with client, talent and media agency a dedicated in-program story arc was created for the latest season of The Real Housewives showcasing the creation, development and launch of Gina by Gina Liano. In the show, we see Gina discuss her "essence" with a Chemist Warehouse perfumier, sample the product and (eventually) land on a name for her signature fragrance. The in-program story aligned to the real world marketing and release of the product and was supported across Arena's digital and social platforms as well as the client's own owned and earned media. You can view additional clips in the series here: http://www.arenatv.com.au/videos/?slug=the-real-housewives-of-melbourne

Nissan used Australia's Next Top Model on FOX8 to drive awareness of the DUALIS brand. To bring the sponsorship to life and demonstrate the personality of the Nissan brand, a Nissan Red Carpet challenge and DUALIS TVC shoot was seamlessly integrated into episode 4. The programme partnership was extended online at FOX8.tv, the ANTM facebook and on Nissan's own social channels with a 12 week 'Nissan Car Cam' webisode series that followed the models as they were driven between lessons, challenges and eliminations in the stylish Nissan Dualis. A series of behind the scenes videos were also produced, featuring the models and Nissan ambassador Rachael Finch as they filmed the national TVC for the DUALIS

Telstra’s sponsorship of Australia’s Next Top Model season 7 was designed to create awareness of the Samsung Galaxy 5 –it’s value propositions and to position Telstra as a key destination for pre-paid customers (inclusive of educating consumers on the $129 price point). This communication was brought to life via delivery of a bespoke challenge in program whereby the models were cast to appear in a Telstra TVC. Foxtel Newtork's worked with Telstra's creative agency DDB in producing a series of 45' and 30' TVC's . Production of these TVC's equally played a significant role in Telstra's editorial brand story that was delivered in program.

Telstra’s sponsorship of Australia’s Next Top Model season 7 was designed to create awareness of the Samsung Galaxy 5 –it’s value propositions and to position Telstra as a key destination for pre-paid customers (inclusive of educating consumers on the $129 price point). This communication was brought to life via delivery of a bespoke challenge in program whereby the models were cast to appear in a Telstra TVC. Foxtel Newtork's worked with Telstra's creative agency DDB in producing a series of 45' and 30' TVC's . Production of these TVC's equally played a significant role in Telstra's editorial brand story that was delivered in program.

This Channel [V] Music Video Chart segment for Pitch Perfect 2 parodies classic music battle films Pitch Perfect, 8 Mile and Whiplash. During the live show Danny talks about something that's been annoying him. Carissa is excited about a new movie called Pitch Perfect 2 and won't stop speak-singing at her desk. As her desk buddy he finds this incredibly annoying. She told him she'd stop if he beat her in a Pitch Perfect style 'riff-off'. Not knowing what that was, he said 'yes'. This is what happened... A cheeky and creative integrated for Universal Pictures to celebrate the release of Pitch Perfect 2.

Final approved version

Showcasing Brand Sponsorship Integration of THE FACE and MAX FACTOR

Showcasing brand sponsorship integration of THE FACE and Olay Fresh Effects

Mount Franklin Lightly Sparkling, the Stenmark Twins and the models team up for episode 8's creative challenge! The product was seamlessly integrated into the episode bringing the series sponsorship to life.

Nissan used Australia's Next Top Model on FOX8 to drive awareness of the DUALIS brand. To bring the sponsorship to life and demonstrate the personality of the Nissan brand, a Nissan Red Carpet challenge and DUALIS TVC shoot was seamlessly integrated into episode 4. The programme partnership was extended online at FOX8.tv, the ANTM facebook and on Nissan's own social channels with a 12 week 'Nissan Car Cam' webisode series that followed the models as they were driven between lessons, challenges and eliminations in the stylish Nissan Dualis. A series of behind the scenes videos were also produced, featuring the models and Nissan ambassador Rachael Finch as they filmed the national TVC for the DUALIS

Nissan used Australia's Next Top Model on FOX8 to drive awareness of the DUALIS brand. To bring the sponsorship to life and demonstrate the personality of the Nissan brand, a Nissan Red Carpet challenge and DUALIS TVC shoot was seamlessly integrated into episode 4. The programme partnership was extended online at FOX8.tv, the ANTM facebook and on Nissan's own social channels with a 12 week 'Nissan Car Cam' webisode series that followed the models as they were driven between lessons, challenges and eliminations in the stylish Nissan Dualis. A series of behind the scenes videos were also produced, featuring the models and Nissan ambassador Rachael Finch as they filmed the national TVC for the DUALIS

Adidas Originals line is all about inspiring individuals around the world to come together & embrace their originality. This messaging fit really well with The Riff's "Bucket List" segment. [V]J Billy Russel enlisted the help of the crew at Heaps Decent to realise his bucket list dream of writing and recording a hip hop track.

In 2012, Project Runway Australia featured a KIA Rio design challenge and a bespoke digital destination ‘Inspired by Design.’ Two KIA Designer Interstitials were also produced focusing on each of the designers personal style and approach to design, which reiterated the style and attention paid to the KIA Rio’s design. Throughout the series KIA received incidental exposure as the contestants were transported, increasing brand awareness through strategic shots.