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LifeStyle: Selling Houses Australia Social Editions

Selling Houses Australia is LifeStyle’s longest running and most successful series with 2.5 million viewers and over 45,000 Facebook followers. In its eighth season, it was time to combine these platforms to create a unique multimedia experience where audience insights, plus viewer and talent commentary, were brought to life in 13 special encore episodes of the show. The social editions gave partners including Taubmans, Forty Winks and Flooring Choices exciting opportunities to engage with the shows highly social audience The core objectives for the creation of the social editions are to increase premiere and encore ratings, drive marketing through organic chatter across social, integrate sponsors in a new and creative way and increase engagement across our social platforms.