Video LibraryAdvertising and Brand Partnerships


Channel [V]: Learner Dri[V]er - Series Highlights

With 10 hours left on his learner license before he can take his P's test, Marty Smiley has roped in 10 artists, to give him a one hour driving lesson, in the Holden Trax. This is Learner Dri[V]er a branded content series that over 10 episodes saw Marty crash the car, make artists scream in fear and finally get his P's. Holden was able to integrate seamlessly into the series allowing the brand to deeply connect with Channel [V]'s youth audience through meaningful, entertaining and engaging content.