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Telstra Integrated TVC 45' - Australia's Next Top Model, Season 7

Telstra’s sponsorship of Australia’s Next Top Model season 7 was designed to create awareness of the Samsung Galaxy 5 –it’s value propositions and to position Telstra as a key destination for pre-paid customers (inclusive of educating consumers on the $129 price point). This communication was brought to life via delivery of a bespoke challenge in program whereby the models were cast to appear in a Telstra TVC. Foxtel Newtork's worked with Telstra's creative agency DDB in producing a series of 45' and 30' TVC's . Production of these TVC's equally played a significant role in Telstra's editorial brand story that was delivered in program.
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