Celebrity Cruises wanted to create a promo that focused on integrating the X from their logo.
They wanted it to be subtle to the point of subliminal. This is the second spot in a series of 3 on three different channels on Movies.
I tried to use the style of Masterpiece and descriptive words with an X to integrate the X throughout the script.
We also changed the tag to suit the fact Masterpiece is the channel of award winning content.
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