As the official restaurant of the AFL, McDonald’s partnered with FOX8 and The Recruit to build brand affinity with AFL fans. The core part of their strategy is simple: to make footy fun again. And what better way than to leave to the Recruits themselves?
In episode 3 of The Recruit the team flew to Darwin to give back to the local football-mad community. This content piece takes you behind-the-scenes of the Macca’s Footy Clinic challenge and will be used by McDonalds and FOX8 as additional digital content to promote the brand association. As well as in-program editorial Maccas is ‘celebrating footy’s little wins’ – keep an eye out for them during every episode of The Recruit.Share