Video LibraryAdvertising and Brand Partnerships


McDonalds & The Recruit Kick Goals With The Kids In The Top End...

As the official restaurant of the AFL, McDonald’s partnered with FOX8 and The Recruit to build brand affinity with AFL fans. The core part of their strategy is simple: to make footy fun again. And what better way than to leave to the Recruits themselves? In episode 3 of The Recruit the team flew to Darwin to give back to the local football-mad community. This content piece takes you behind-the-scenes of the Macca’s Footy Clinic challenge and will be used by McDonalds and FOX8 as additional digital content to promote the brand association. As well as in-program editorial Maccas is ‘celebrating footy’s little wins’ – keep an eye out for them during every episode of The Recruit.