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Lifestyle: Hyundai / Location Location Location TVC - The Double Act

We were commissioned to create a spot for Hyundai that integrated with the LifeStyle channel. In a sector saturated with blatant and sometimes shameless integration, we wanted to do something that was just as engaging but treated with subtlety and smarts. We featured two of our key channel personalities (Bryce and Veronica from Location, Location, Location Australia) and played upon the team efforts and chemistry they're well known for. The spot won GOLD at Promax 2012 for best Sponsor Integrated Promo.
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