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Channel [V]: Hyundai Veloster

Hyundai came to Channel [V] to help them promote the release of the new Hyundai Veloster. The vehicle had been described as both 'Cool' and 'Smart', due to its unique look but incredible functionality. To help realise this , we created a TVC that communicated this message literally and visually with a Channel [V] attitude. Starting on a battle field, two sides -one cool, one smart - prepare to face off . As they run towards each other, the point where 'cool' meets 'smart' is where the Hyundai Veloster lives.
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