Video LibraryAdvertising and Brand Partnerships

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FM Action: Paramount Pictures - Integrated promo

Advertising & Brand Partnerships negotiated with Paramount Pictures directly to produce a piece to camera with Mark Wahlberg for Foxtel Movies to use for their upcoming cinematic release Transformers: Age of Extinction campaign. In the piece to camera, Mark Wahlberg references ‘You’re watching Foxtel Movies’ highlighting Foxtel Movies' point of difference by bringing Hollywood and the hottest stars to your home through explosive, action packed, thrilling and compelling films. The exclusive content was integrated into all of the sponsored promos for the campaign, it successfully aligned Foxtel Movies with the new release of Transformers: Age of Extinction. The sponsored promo was well executed and its seamless integration between the two brands allowed us to build upon Mark Wahlberg’s appeal and stardom.
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